Chamber of Commerce adopts new logo; hosts workshop
The Soda Springs Chamber of Commerce is continuing it forward progress after restarting activity earlier in the year. Since its initial attempts to reform and become active in February, the Chamber has clarified its bylaws, elected a board, established a tiered membership system, and begun planning for a number of community events.
In addition to all of that activity the Chamber also recently met to decide on the adoption of a new logo. Members present during the meeting discussed a number of potential logos, submitted by board members and others for consideration. Factors such as the logo’s aesthetic appeal, as well as it ability to be reproduced clearly in a variety of media, from clothing to social media, were considered. As a result of the input and member voting on the choices, the logo included with this story was ultimately chosen and will be used on official products and communication of the chamber moving forward. For the purposes of full disclosure, the Enterprise is a member of the Chamber of Commerce, and liked the design of the new logo.
The Chamber also made good on its plan to bring business-oriented workshops to town for the benefit of those interested in information on a variety of topics relevant to small businesses. Sydney Snuir of Strategic Socials was brought in to conduct an hour long workshop at Enders meeting room on the topic of maximizing social media platforms. Snuir runs a number of successful ventures online, and uses her experience to help others get the most out of what is possible in the world of social media marketing.
“If you aren’t using social media for promoting your business, you’re already behind,” Snuir said. According to the 23 year old entrepreneur, Social Media can be used as an essentially free mechanism for directly reaching a target audience. While it is possible to pay for advanced analytics and promotion through social media platforms, a lot can be accomplished with sweat equity and a commitment to updating and maintaining a social media presence.
She has found that while social media marketing is less effective for large companies with other avenues for product promotion and consumer interaction, social media is a perfectly situated tool for small and growing companies to establish a brand identity, foster a loyal audience, and communicate directly with customers in a responsive way.
Over the course of the hour, Snuir provided a number of insightful and helpful strategies for getting the most out of social media platforms such as Instagram, Facebook, and others. Those in attendance ranged from businesses with a significant amount of social media experience to those just getting started moving into the arena.
The workshop was expanded to a second session due to public interest. This workshop was offered free to the public, though future chamber sponsored events will likely involve attendance fees for non-Chamber members. The chamber can be found on its facebook page, or contacted at [email protected] or 208-563-4821.
