Liberty Dealership Grand Opening
Tyler Stephens, Dally Smith, Shelby Merril, Leo Pignaelli (from next door), and Micaela Erickson.
While the dealership has been open for business for a while, last week was the official grand opening of the Liberty Jeep, Dodge, Ram, Chrysler location in Soda Springs. The dealership, which was purchased from its former Montpelier location, provides a full service shop and multiple vehicle lines, making Soda Springs one of the biggest and most celebrated auto sales destinations in Southeast Idaho.
The Grand Opening was a chance to formally announce the dealership’s presence and encourage those who had not yet made their way inside to come check it out. Raffle items, food, and prizes were given out throughout the event. A Jeep will be given away at the upcoming Hole in One tournament at the
golf course.
While connected to the Caribou Ford dealership next door in some ways, the Liberty location is considered a completely separate and independent entity. The full service shop in the back is an impressive area, with the capacity to house and work on more than a dozen cars at any given time.
“When people think about us, we want them to think about more choices and excellent customer service,” Liberty’s Evan Wilson said.
“Our slogan is ‘The best drive in Idaho’,” Business Development Manager Micaela Erickson said. “And we mean that in multiple ways. Obviously the scenery is beautiful here, but we also the service drive. It’s a simple, scenic, convenient location with great inventory in a small town setting.”
“Since we did the soft opening, we’ve got a lot more inventory,” Wilson said. “We have a fully staffed service department.”
Parts and Service Director Heath Watkins, Rick Higley, and Wilson are the Department Managers at Liberty, and were busy keeping things moving throughout the afternoon.
“Service is so backlogged in general, we have people coming in from Pocatello and all around here because they couldn’t get appointments,” Erickson said.
“It’s been good. Business has been starting to build, and we’re keeping very busy. Things are going well,” Watkins said, as the service bay phone rang again as if on cue.
Micaela Erickson is returning to the site after a small absence. She had originally worked at Caribou Ford, then taken some time off to build with her husband. Now she’s at Liberty with a new office but around a number of familiar faces.
“This is a great place to be!” she said.
